Over the course of my career, I have established a deep passion for the wine business. I have served, sold, supplied and created wines across the world and I have designed a unique skill set to cultivate wine programs and brands that are successful, fun and can act as true revenue centers. Through Second City Soil, I offer my clients the ability to offer a greater commitment to wine for the success of their concept and as an increased level of staff and guest engagement.
My skill set can contribute to a variety of wine programs and concepts
Whether you are looking for short-term solutions or long-term evolution, Second City Soil is Chicago’s leading wine consultant for all of your needs in revenue growth, education and innovation.
Whether you have a concept in-development or an established brand, I can craft systems that can make your wine program more efficient, more user friendly and allow your staff to spend time tableside with your guests, not at the POS terminal or rummaging around the cellar
Wine can be a great profit center for your concept if approached with the idea of creating value for your guests and efficiency in your inventory and pricing. I have been successful in every brand I have built, every list I have written on lowering costs, raising profits and increasing revenue.
Always overlooked by operators and management, consistent training and accountability to your service staff is the key towards a better wine culture in your concept. Through my systems, I will not only create better training culture and education for your staff but also greater enthusiasm for selling wine.
More and more, wine is a topic not discussed in marketing, media and public relations channels. This is due to a lack of understanding about wine from the marketer and a lack of unique content coming from the concept. With my help, that learning curve can change immediately.